Hotels.com
Working for Hotels.com, part of the Expedia group, since April 2011 has given me experience in working in an Agile / Kanban environment. I worked with Product Owners and Creative Designers in an iterative manner; initially sketching ideas in a team and then working up a number of ideas into clickable prototypes in Axure in order to show stakeholders across the business. Generally one or two of the ideas were then taken into CD and I would continue to work alongside the CD to ensure the user experience priorities were maintained. The finished designs were then developed for multi-variant testing to see which converted better in the live environment. My most notable gain was a design which increased conversion by between £26-£50k per day.
Selection of completed projects
Mobile App - detail page
Set up templates for the Mobile app wireframes and gesture indications in Axure
Details
Detail page layout enhancements
UX redesign showed massive rise in conversion from previous version of page, equating to between £26-£50k per day increase.
Details
Search results improvements
Heuristic evaluation and hypothesis definition was used as a basis for redesigning user flow for when a hotel is unavailable.
Details
City landing page redesign
Analytics was used as a basis to define a certain type of user's behaviour. Several hypothesis were developed by myself and the team and then were used as a basis for the redesign of the landing pages for cities.
Details
Highlighting special deals
Usability research informed designs for flagging up deals so that the user was reassured throughout the flow that they were getting the deal.
Details
Filter display experiments
Produced a variety of interactive prototypes in Axure to demonstrate how filtering might be enhanced. They are due to go into Multi-variant testing to find the winning variant.
Details
Improve location orientation on map results
Whilst working on the filters project (above) I found that the user experience for filtering locations on a map was sub-optimal. I produced some designs to demonstrate to Product owners how the map search might be enhanced.
Details